On Monday, I interviewed at Lifetime TV for the internship position Dalia Hierro told us about in her guest lecture a couple weeks ago. To prep for the interview, I went to their gaming website on myLifetime.com, and was surprised to see the amount of games they actually had. There are the usual suspects: matchmaker card games, trivia games on some of their shows, and about nine different kinds of mahjong. What I really didn't expect was actual downloadable games, most of them fantasy adventure. They're free to try, but all are available for purchase for about $20 each. Apparently Lifetime has been building up on their demographic and attracting a lot of female gamers. Their gaming site runs like any other casual gaming website, but they actively promote their downloadable games like no other. Lifetime's online gaming division is relatively new this year and it will be interesting how popular their site becomes within their demographic.
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